Social media allows small businesses to go big

I will be leading a discussion at the V3 Digital Media Conference in downtown Los Angeles.

It will be the largest gathering of Asian American Pacific Islander digital media, social media and blogging professionals.

I’m excited to share with the participants the success stories of three bloggers who have turned their passion into revenues.

Sheila Bernus Dowd, Clever Girls Collective
Eric Nakagawa, Simple Honey
Sonali Pathak, iVillage

Sheila Bernus Dowd, CEO of Clever Girls Collective 

As a prominent blogger and speaker, Sheila is co-founder a social media agency powered by one of the world’s largest blog networks.

She is an experienced communications expert, working with media and producing events that combine the best of real-life and online gatherings.

She is the founder of Lookiloos.com, a home and garden site about Silicon Valley homes and style.

Eric Nakagawa, Simple Honey

Eric lives in San Francisco with his family. He spends time in Honolulu and Tokyo, loves to travel and cycling.

Because traveling is hard, Eric started a company to solve those problems. Previously, he founded icanhascheezburger.com and ihasahotdog.com.

Eric also is a New York Times Bestselling co-author (16 weeks on the list) for this book.

Sonali Pathak is the senior director of business operations for DigitalWorks @ iVillage 

DigitalWorks @ iVillage is a portfolio of websites co-developed with Procter & Gamble and built to super-serve niche audiences. They include Petside.com, LifeGoesStrong.com and DinnerTool.com.

Sonali joined DigitalWorks after three successful years as director of business operations & development for Digital-Out-of-Home (DOOH) within NBC’s owned-television stations division.

I’m planning to facilitate a dynamic discussion on how these professionals became successful.

What were the three things that contributed to their success? What were some of early pitfalls? How did social media contribute to reaching their business goals?

Social media is allowing entrepreneurs and small business owners to magnify their brands.

Approximately 73 percent of small businesses are now using social media with 81 percent planning to ramp up their social efforts next year.

And it’s not surprising that Facebook is the preferred platform with 82 percent of small businesses using it. It’s followed by YouTube with 73 percent, Twitter at 47 percent and LinkedIn at 47 percent.

Check out this inforgraphic on how small businesses are utilizing social media in big and meaningful ways.

 

I would love to hear what you think about how small businesses are tapping into social media tools? How has the new media landscaped changed how you do business? 

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