The world reacted to breaking news that pop superstar Whitney Houston died at 48 at the Beverly Hilton this afternoon on the eve of the Grammy awards.

With the prolific use and meteoric rise of social media, I wasn’t too surprised to learn that a social media user named “Big Chorizo” with the Twitter screen name of @ChileMasGrande in Nevada was the first to tweet to his 14 followers about Houston’s death — 27 minutes before the Associated Press shared the breaking news story on its Twitter feed.

This social media user was reportedly the first one to tweet to his 14 followers news about Whitney Houston's death -- 27 minutes before other media began reporting the late-breaking worldwide news story.

Increasingly news is breaking on social media. I first learned about the killing of Osama Bin Laden on Twitter and then tweeted and posted on Facebook the information an hour before the mainstream media first reported the worldwide story.

Social media also has quickly become our world’s go-to forum to share our ideas, comments and feelings as well as to celebrate or grieve with each other.

Nine of the world’s top 10 trending topics on Twitter was about Whitney Houston.

The first full hour after the news broke witnessed nearly 2.5 million tweets and retweets. More than a thousand tweets occurred per second at its peak of 61,227 tweets at 5:23 p.m. Pacific Time.

Celebrities joined millions of others worldwide on Twitter Saturday night to share their thoughts and grieve with others on social media over the loss of the incredibly talented but troubled pop legend.

It’s a tragedy. Whitney Houston was the greatest singer I’ve ever heard and she will be truly missed,” singer Tony Bennett tweeted.

“Oh my … heartbreaking … to the family and friends of Whitney Houston, deepest regards,” actress Kristie Alley wrote.

“RIP Whitney Houston, we sang along and fell in love to your songs,” Canadian actress and screenwriter Nia Vardalos said.

“I’m speechless. Such sad news about Whitney Houston,” Glee actress Lea Michele wrote.

“So sad about Whitney Houston. What an extraordinary voice. Prayers and wishes for her family,” Top Chef host and model Padma Lakshmi said.

“The voice of a music legend has been quieted today. R.I.P. for one of the most amazing artists of our time,” actor Sean Hayes wrote.

“Wow, I am devastated. The world has lost another one of the best voices in history. RIP whitney houston, so fortunate am I to have worked with u, and have u touch my life. may god bless this family,” American Idol host Randy Jackson tweeted.

“Shocked we’ve lost the immensely talented Whitney Houston! Sending prayers of peace & solace 2 her family, friends & fans! Such a loss!” singer Gloria Estefan write.

News of Whitney Houston's death set Twitter trending with nine of the top 10 topics on the pop superstar.

“Dear God … there is a grief that can’t be spoken. #DEVASTATED,” talk show host Rosie O’Donnell said.

“Wow. RIP Whitney Houston. Grew up on her. She contributed to the soundtrack of many of my 12-year-old sleepover parties,” actress Elizabeth Banks wrote.

“Oh dear Lord! Hurting so bad! My sister Whitney. Newark, please pray! World, please pray!” Queen Latifah tweeted.

“What a sad tragedy – the end of the life of an incredible talent. RIP to an amazing singer and legend,” talk show host Joan Rivers tweeted.

“RIP Whitney Houston. Sending my love and deepest condolences to her family and friends. Fly Whitney Fly,” singer Ricky Martin wrote.

“My thoughts and prayers go out to the family of Whitney Houston. A legend with the voice of an angel, she will be missed,” singer Bret Michaels tweeted.

“Jesus Christ, not Whitney Houston. Greatest of all time,” singer Nicki Minaj wrote on her Twitter account.

“RIP Whitney Houston. An amazing talent and a tragic soul. So sad,” comedian Ricky Gervais shared on Twitter.

“I was 10 when I fell in love with Whitney on my red $9 tape player – as soon as I put her tape in she made it feel like a top notch Walkman,” The View co-host Elizabeth Hasselbeck wrote.

“Whitney Houston I will always love you,” singer JoJo tweeted.

This YouTube video is among the last known performances of Whitney Houston. She sang “Yes, Jesus Loves Me” — one night before she died. She performed at the Kelly Price & Friends pre-Grammy concert Feb. 10.

Houston’s performance of the National Anthem was one of my favorite songs from the incredibly talented artist. Which one of her songs will you most remember her by? I’d love to hear your thoughts about how differently we’re sharing news and information using social tools.

A Well-Oiled Political Machine Doesn’t Miss a Beat

But Somehow Team Romney Misses a Tweet

This article is appearing in the March 2012 issue of the Social Media Monthly magazine, the world’s first printed social media publication.   

By Ted Nguyen

Social Media Strategist

When Team Romney went looking for a political operative that had experience in political communications and social media, they didn’t have to go very far.

Eric Fehrnstrom became the so-called “golden boy” who helped Scott Brown snatch a victory from Democrats, taking Sen. Edward Kennedy’s seat and thus upending the political world in the midterm elections of 2010.

He’s now trying to defeat the world’s most-powerful leader with a formidable social media arsenal he’s built for Mitt Romney, former governor of Massachusetts.

Fehrnstrom, 50, a Boston native, is no stranger to politics, covering the statehouse for the Boston Globe.  

A former spokesman for the first Romney run for the White House in 2008, Fehrnstrom is known in Democratic circles as the Karl Rove of the Northeast. “He’s the best operative on the Romney campaign,” GOP strategist Mike Murphy told the Boston Globe. “I think he’s the secret weapon.”

The communications expert’s digital target is firmly focused on the White House — that’s if he and the rest of the political operatives can fend off the other GOP challengers and Mitt Romney’s perceived weakness as a not-conservative-enough Republican candidate:  too moderate for the right-wing base of the GOP and Tea Party activists, too stale and too rich to connect with ordinary Americans struggling in this difficult economy and too Mormon for the influential Evangelical voting block that might thwart his changes of becoming the nation’s first Mormon president.

With the tremendous lead Pres. Barack Obama’s social media team has amassed over the past six years with a jaw-dropping 24 million fans on Facebook and 11.9 million followers on Twitter, it was not surprising that the political operatives in Boston hired a digital director, Zac Moffatt, one of the first key positions before Romney announced his presidential candidacy.  

While Moffatt was a partner at Targeted Victory, a GOP digital firm, he and his team helped deliver victory for U.S. Senator Marco Rubio of Florida, who likely will be Romney’s pick as No. 2 on the ticket.  The Boston-Miami alliance mirrors the strong partnership formed with Fehrnstrom and his choice for social media and digital lead in Moffatt.

Even with a narrow loss in Iowa (a virtual tie with Rick Santorum), a win in New Hampshire (a commanding victory with 39 percent compared to No. 2 Ron Paul’s 23 percent), a surprising loss in South Carolina  and commanding win in the most-expensive media market of Florida, Team Romney is still trying to drum up energy and passion among GOP voters who generally aren’t too fond of their choices in the field to take on Pres. Obama and the Democrats who in the last election cycle easily outplayed their Republican rivals in the digital landscape.

That’s quickly changing. It’s the GOP with the social media edge this time around. Team Ferhnstrom-Moffatt helped tilt the balance with impressive wins in 2010 with shock and awe in a landslide victory for Republicans in the U.S. House and a near-takeover on the Senate side. And they are hoping to go the distance against a formidable foe in David Axelrod and his Digital Director Teddy Goff, previously of Blue State Digital.  Obama’s social team will get their chance if they can squat away the dogged-determined Ron Paul and his high-octane buzz of supporters.

Though Ron Paul’s social media efforts are passionately connecting with high-flying engagement with supporters even in some cases – irreverently, Mitt Romney’s online presence reflects a disciplined and traditional approach to message management in the social sphere. 

Romney has amassed more than a quarter million Twitter followers, 1.3 million Facebook fans, 3.5 million YouTube views and more than 75 videos created.

The digital strategy for the campaign relies on consistency in messaging – not surprising for the well-tooled political machinery. Its Facebook and YouTube pages relies on the same branded look and feel as the campaign’s website that contains its primary social focus – Facebook, Twitter, YouTube, Flickr and Tout, which features short videos of the candidate speaking to supporters shot by hand by staffers and uploaded instantly with a cell phone. 

The Facebook and YouTube pages also display similar the latest social streams in easy-to-navigate columns.

But the power of the Romney digital strategy may lie in its quietly created MyMitt community that has raised more than $1.5 million.

Upon logging onto the campaign’s website, users can join the MyMitt site that contains customized features such as exclusive emails and messages from the campaign, fundraising pages that contain a user’s unique profile and fundraising goals, social share features for family, friends and other contacts as well as a specific action items such as making phone calls for the campaign. And it’s all done at the convenience of a computer, smart phone or tablet.  

The more active the user on MyMitt, the more points. Upon registering for the special site, the user automatically earn 5,000 points for what may be political prizes and opportunities to be with the candidate himself.

Although the campaign may have taken these features out of the 2008 Obama campaign’s playbook, it has customized them with easy-to-navigate call-to-action buttons. Its simplicity likely will fuel its popularity. Look for it to make a significant tangible impact on the outcome of the GOP primary and inevitably propel the Romney campaign to battle forcefully against the Democrats’ power of incumbency.

There is no word yet from the Romney folks whether it too will follow the wildly popular Obama-Bidden app and texting program that played a powerful role in mobilizing legions of young adults to polling places in 2008. The current Romney app merely contains the latest social media streams and YouTube videos. It’s unclear if the handful of apps for Romney supporters is official.

That’s because calls, emails and tweets to various campaign officials were not answered. Though that’s understandable as the campaign is in high gear, it’s also a reflection of the Romney conventional political strategy of message development, mass dissemination and tracking for outcomes in media impressions – both likely with the traditional media and social media.

But the danger of treating social media as another communications vehicle is overlooking its true transformative power of first listening and monitoring, then engaging for mutual benefits.

Numerous sentiment analyses conducted during the GOP primary fight shows Romney generating only lukewarm responses. Because Team Romney is not treating social media with its unique features, just like the others, the well-financed campaign is having mixed results from its social media and other digital communications tactics. That’s because the campaign is just using these powerful tools to simply to amplify its message.

But if it truly wants to build a following of passionate, dedicated and engaged social media users, the campaign must shift strategies because social media represents a fundamental shift in how people communicate and interact with each other on an egalitarian level. It should engage with social media users, develop relationships of trust and then once voters heed the call to action in person, they are more fully informed and invested.

For example, although I’m a graduate from a master’s degree program at Brigham Young University – the same one that bears the name of Romney’s father (the George W. Romney Institute of Public Management), I’m not a part of a political machinery. I just love my adopted homeland after escaping from war-torn Vietnam as a child refugee during the fall of Saigon in 1975.

But after recognizing the transformative power of social media, I’ve utilized Facebook, YouTube, Google+ and other social sites to cultivate relationships, build a community of like-minded and like-hearted individuals across the world and achieve tangible results. On Twitter, I have more than 31,000 followers – which pales in comparison with Mitt Romney’s whopping 250,000. But after performing a quick analysis of my reach to my followers and Gov. Romney’s reach to his followers using a third-party app called TweetReach, I discovered tat my reach as a citizen user was powerful.

As I was writing the article, I used TweetReach to perform the analysis. My last 50 tweets reached 82,421 people with more than 595,000 impressions while Romney’s last 50 tweets reached nearly 36,000 people with just 40,300 impressions.

Obviously, from a political, social or business perspective, Romney is significantly more powerful than any one citizen. But on social media, influence is measured by a whole set of different metrics.

In addition to the paid media campaign bombarding the airways, Romney and his wife and sons are hitting the ground, meeting voters one-on-one, shaking their hands, looking them in the eye and trying to earn their vote by having a conversation with them – albeit often brief.

That’s true of social media. It’s about having respect for users by listening to them and engaging them in organic and authentic ways. The process is part of the Gov 2.0 or Citizen 2.0 movement that hopefully brings voters closer to their public servants.

Though Moffatt says his boss uses an iPhone and iPad. “He’s inquisitive … He’s fascinated by it,” Moffatt tells Kate Kaye,  senior editor at ClickZ News. “He’ll jump on Facebook and see the comments. He’s a businessman who understands metrics.”

In today’s social media and digital age, one must also understand the basic human behavior of feeling ignored or not listened to. And if Team Romney wants to generate and sustain the passions of its followers to help propel the campaign toward the White House, its campaign people would be wise to respond to comments and engage with voters using social media beyond their self-selected echo chamber.

A review of Romney’s own Twitter account as well his key social media, political strategists and PR team members (@EricFehrn @GGitcho @AndreaMSaul @ZacMoffatt @LanheeChen @RyanGOP @KevinMaddenDC @TeamRomney) reveal the vast majority of the tweets are messaging blasts and retweets of one of the team member’s posts. Very few are @ mention responses or just to say two simple words but powerful words to their followers for an RT: Thank you.

The @MittRomney account does contain many “thank yous,” but it’s unclear whether the former head of the 2002 Salt Lake Games tweets or Facebook posts himself. To his credit, Romney still has a chance to tweet before he officially resides in the White House – should he ultimately win. Pres. Obama didn’t tweet for the first time until closer to his second year in the Oval Office. The president claimed he had clumsy thumbs.

Romney ran multi-billion dollar corporations, rescued the Salt Lake Winter Olympics and governed the state of Massachusetts. He should be able to perform a simple yet powerful task of tweeting or posting on Facebook because then he would be communicating directly with instead of at his constituency – surely to the delight of his followers and fans.

And Romney’s going to need all the excitement and the authenticity possible to counter the prevailing perception that he’s a bit too stale and phony to win one fan or follower at a time if he’s to make his way toward the nation’s highest office one tweet at a time.

I’d to love to know what you think. Will the GOP field catch up to social engagement  to win the White House? What are your ideas on how political campaigns can tap into social media? And will our elected officials harness the social tools to help enhance citizen engagement? 

How Twitter can help you and your organization by:

1. Creating human to human business processes

2. Changing knowledge-based processes

3. Cultivating deeper relationships

4. Making decisions based on social business

1. Twitter Hub or Twitter Helps You BE — Utilize Twitter as your messaging engagement social news hub
- Audit and inventory all your communications tasks and outputs
- Evaluate and plan how to share them with key publics
- Develop goals and objectives for social business sharing

2. News Twips — News opportunities — optimize with Twitter
- News releases (Social media – not mechanical media)
- Tell your story
- Key words
- Use hashtags
- Reach out to Twitterers and bloggers
- Invite them to participate (Transit Forum, groundbreakings)

3. Tweetups: News events Tweetups — Float a tweet: ask and crowd-source if they’d be interested
- Create an EventBrite invite or TwitVite
- Create hashtag for the event but be open to the community
- Offer exclusives tailored for social media users
- Utilize Twitterfall or other live tweet displays

4. Participate IRL — In real life
- Attend and support others in the ecosystem and cultivate community
- Twitter love for Japan

5. Twitter-a-go-go: Integrate into your daily life
- Tweet on the go — Sharing tweets, asking questions, responding to others, being active
- Photos (Instagrams, Color, TwitPic)
- Video (YouTube, Viddy)
- Audio podcast (audioBoo.fm)
- Live stream (U Stream, JustinTV)

Twitter tips to revolutionize social business and organizations:

- Maximize social internals

- Contributing to the customer ecosystem

- Engaging with listening, serving customers and social selling

- Branding by doing

- Transforming employees

Here is a post by Mitt Ray, an Inbound marketer and white paper writer. More about Mitt at the bottom of the post.

How do you get someone to click on your links on Twitter? This seems one of the most pressing questions I see coming up day in day out. And rightly so. Figuring out how to attract more people that like what you are posting is one of the most important aspects of being successful on Twitter.

While a higher click through rate is certainly not the only thing to be good at on Twitter, it can be a great basis of success. So without further ado, here are 15 of the best tips out there to guarantee a higher click rate:

1. Learn to write persuasive tweets

Tweets are just like headlines. They need to attract attention and get the reader to read to click on the link. Your tweet needs to convince the reader that it’s worth their time to click on the link and read the content it leads to.

The best headlines are the ones that state a benefit and generate curiosity – the same applies to the best tweets. You need to let the reader know that the content the link leads to will benefit them and try your best to get themcurious. Also make them really easy to read – get rid of complicated words because people browse through tweets as quickly as they can and the easier a tweet is to read, the higher are the chances of them clicking on the link.

Here is an example from a recent Tweet through @bufferapp, that has attracted well over 150 clicks:

To learn more on how to write persuasive tweets, read this post.

2. Focus on using the right keywords

People are always looking for good content on twitter. They normally look for them in their twitter feed. But if they don’t find what they are looking for, they will type down words in the Twitter search box and look for the latest tweets on that topic.

If you want your tweets to turn up during these searches, you need to add keywords to your tweets, keywords your audience will most likely search.

If you add keywords, your tweets will turn up in the search and this will most likely increase your click through rate as it will increase the exposure your tweets get. I found this works extremely well with “How To’s” and “Guides” keywords. It also proves to give a great conversion.

3. Use hashtags thoughtfully

Always make sure you use a hashtag along with your tweet. People might search for hashtags instead of words in the search bar, as hashtags can lead to relevant tweets they are looking for- so use relevant hashtags in your post. For e.g. if you’re tweeting something on Twitter use the hashtags #twitter, #sm or #socialmedia, if you’re tweeting something on copywriting, use the hashtags #writing or #marketing, etc.

Using hashtags can make a huge difference on your CTR. Someone who is extremely knowledgeable about retweets is @TweetSmarter, here is a great example:

4. Post at the right time, when most of your followers are online

Post at a time when it’s most likely that people are going to click on your tweets. Click through rates are normally at their highest, in the afternoon according to Dan Zarrella. But these are just general stats for a general audience.

You need to figure out the time your target audience prefers. You can either do this by yourself by tweeting at different times and checking how many people click on your tweets by using a click tracking software like bit.ly or by using a service like SocialBro, who figures out your best times to Tweet.

5. Take part in twitter chats

Take part in twitter chats on subjects you specialize in and share good content. Twitter chats are attended by both experts and people looking to learn more about the subject the chat covers. If you are an expert on that subject, this could be a great opportunity to increase your click through rate.

Popular tweet chats are attended by many people and when you take part in these chats and share good content not only published by you, but also by others and the attendees, find it helpful – it could really increase your click through rate. These people, who have just read your tweets and found them helpful, will take note of your work and follow you on twitter and the next time they see your tweets they will want to read them.

So take part in popular tweet chats and share content they will find helpful. Here is a list of some Twitter Chats.

6. Space out your Tweets enough, so you don’t flood followers

In his webinar Science of Time – Dan Zarrella points out that tweets that had sufficient gaps between them had a higher click through rate. Therefore, if you want to increase the CTRs of your tweets, make sure you leave a time gap before and after you tweet them.

For example, you want to make a tweet at let’s say 1PM make sure you don’t tweet anything 30 minutes before this tweet and 30 minutes after this tweet.

This should help increase your click through rate. Of course, Buffer is a great option to make spacing out your Tweets easier and never flooding your followers.

7. Connect Your Twitter Account With Your Linkedin Account

Linked allows you to merge your Linkedin account with your Twitter account. You can do this under settings in your LinkedIn account:

All you’ll need to do is edit your profile and add your Twitter account to your Linkedin profile and choose that you want to publish the same tweets you tweet on Twitter on Linkedin. This should help increase your click through rate, as both your followers on Twitter and your connections on Linkedin will see your Tweets.

Of course, be wary here that you don’t over-automate.

8. Work on getting more followers

The more followers you have, the higher your click through rate will be, as your tweets will be exposed to a larger audience directly. It would also be more likely that you will get more retweets which will lead to many more clicks on your tweets.

So work hard on getting many followers. Here’s a great post by Leo Widrich on getting more followers.

9. Tweet only the best content you find

Of course, this is kind of obvious, yet making it a point to tweet only the most relevant content is crucial I found. If you tweet some irrelevant or bad content and some of your followers visit it and it disappoints them – they will either unfollow you or stop clicking on your tweets. If you tweet good content and they find it helpful, they will want to read the content you tweet and it’s more likely that they will click on your links and read the content you share. Build that trust and

Some more tips from Danzarrella’s new infograph on how to increase Click through Rates:-

Dan Zarrella recently published an excellent infograph “How to Get More Clicks on Twitter” some of the results and tips from this infograph have been listed below.

10. Write tweets between 120 and 130 characters:

In his study Dan Zarrella found that tweets which were between the lengths of 120 and 130 characters had the highest click through rates. So when you write tweets makes sure they are of this length.

11. Use words that encourage clicks

He also found that tweets that had the words “via,” “@,” “RT,” “Please,” and “Check” had the highest click through rates, while those with the words “@addthis,” “marketing,” and “get glue” had lower CTR’s. Therefore, if you want higher click through rates make sure you use the right words that increase click through rates and avoid using the ones that don’t.

12. Tag others in your Tweets as “cc @username”

Tag others in your tweets, as the above tip shows that using the word “@” can increase your CTR and the best way to use “@” is by tagging someone in your tweet. Whenever you can, make it a point to tag someone in your tweet. This could be the author of the content or just the twitter account of the publisher.

Tagging others and adding a comment about the post can also help you make connections with people and get more followers as it has been pointed out on this post. This is a great way to show the thoughtfulness of your Tweet and make others curious about it.

13. Place the links earlier on in your Tweets

Dan Zarella also found that tweets in which the links appeared one quarter through the tweets had a higher click through rate. Therefore, place your links earlier on in the tweet, instead of placing it at the end of the message as it’s usually done.

14. Tweet differently on weekends

The study also shows that tweets made on weekends i.e. Fridays, Saturdays, and Sundays had higher CTRs than those posted on the weekdays. The difference here however is that the frequency needs to be much lower as social streams are a lot slower too.

What I found to work great is to drop Tweeting frequency to only 2-3 Tweets on weekends. It goes in line with Dan Zarrella’s research and doesn’t overwhelm your followers on a slower day of social news. This also shows you are respectful and not a machine hammering out Tweets each day I found.

15. Check and analyse the results of your clicks

These are just some tips on how to increase your click through rate. This can vary from person to person. It all depends upon your audience. You might have a different day, time, etc. on which you have a higher click through rate. The best thing to do is check your results.

There are many great services like TweetWhen, Buffer, SocialBro or Tweriod which can help you do that.  Your results will help you learn the best time to tweet at, in order to increase your click through rate and make sure you reach your audience.

Here is a set of results from the Buffer analytics dashboard. It shows you which types of posts are performing better very easily:

Social Media Cheat Sheet for PRNews Digital Conference

Social media scored a first-quarter touch down with this year’s crop of Super Bowl ads.

Millions of people watched this year’s Super Bowl ads before game day on YouTube. And for the first time, viewers also experienced the gridiron match-up live online and on their mobile phones.

Not surprisingly, marketers utilized the power of social media to reach audiences and engage them with their brands.

These are a few of my favorite TV and social media moments and a few big let-downs during the Super Bowl.

No. 1. Coca Cola – “Catch”

Coca Cola is throwing down the social media gauntlet. The iconic polar bears — one represents the Giants and the other belongs to Team Patriots — are watching the game live along with the rest of us.

The ad spots will change in real time reflecting the progress of the game. One bear might raise its paws if it scores while the other one might pout if its team is down.

No. 2. Toyota – Everything Is Reinvented 

This commercial hit home for me this weekend as I rented a Camry for a weekend trip to Palm Springs this weekend while my vehicle is under repair.

It would have been fun to have some reinventions of the Southern California traffic to a land of popsicles and cotton candy. This hilarious ad made me think of the funny possibilities on the long drive home.

No. 3. Hyundai – ‘All For One’ Rocky Theme Song

This smart video in a down economy focuses on using real employees from Hyundai’s plant in Montgomery, Ala. It’s especially savvy for a foreign automaker.

No. 4. Chevy – Happy Grad

Chevy utilized social media to “crowd source” its Super Bowl spot using its Route 66 competition. Zack Borst, 26, won $25,000 for his winning effort called “Chevy Happy Grad.”

This wildly popular ad may catapult crowdsourcing ads as the norm of the future. Two factors will help: Social media engagement and inexpensive video equipment.

No. 5 Acura – Jerry Seinfeld NSX Spot

This ad is … well, about nothing and proves that with enough star power — albeit from a relative has-been in Jerry Springfield — marketers can sell just about anything.

The buzz on social media generated a warm reception for Seinfeld with nostalgic tweets.

I was looking forward to a few commercials. But they sadly bombed.

My pick for this year’s Super Bowl fumbles:

Volkswagen – The Dog Strikes Back

Volkswagen’s heart-warming Star Wars-themed Superbowl spot, ‘The Force,’ showed a young boy utilizing magical powers aided by his father. But this year’s sequel suffered so much even a cute dog couldn’t save it from the power of the boring side.

Honda – Matthew Broderick Stars in Ferris Bueller Spoof

As a child of the awesome 80s, I really wanted to like this ad. But unfortunately, it got panned on the social web even with more than 4.5 million YouTube views and a spike of social media buzz.

For me, it was an expectations game, and this one certainly didn’t live up to the “Twist and Shout” of the social web.

What was your favorite Super Bowl ad? I’d love to know what you think will be the future of social media as it’s becoming more and more integrated into our daily personal and business lives.